Meet the Pinhook Team

The shared passion & expertise of the friends and family behind Pinhook Bourbon make it a distinguished whiskey & a labor of love.

Alice Peterson

Alice is the CEO of Pinhook, and leads the team’s strategy and operations. 

Her twenty-plus years of business experience spans multiple industries and includes roles with organizations such as Memorial Sloan Kettering Cancer Center and American Express.   She also spent seven years with the Boston Consulting Group (BCG), driving strategy and business transformation for clients.

Alice received an MBA from Harvard Business School, and holds a BA from Williams College.  

Sean Josephs

Sean Josephs is a founder of Pinhook and the Master Taster, a role in which he directs Castle & Key in the distilling, blending and proofing of each Pinhook vintage. Sean also leads all sales for the company.

Sean's background is as an award-winning restaurateur, certified sommelier and nationally-acclaimed whiskey and cocktail expert. After cutting his teeth at Chanterelle and Per Se in New York City, Sean opened three American Whiskey bars and restaurants: Char No. 4 and Maysville in New York and Kenton's in New Orleans. The food and bar programs have been recognized by publications ranging from Esquire to the Wall Street Journal. Sean has appeared on the New York Times’ wine and spirits tasting panel on several occasions, has authored articles on bourbon, and is frequently quoted as a whiskey and cocktail authority. Sean is a graduate of the Colorado College.

Jay Peterson

Jay Peterson is a Founder of Pinhook and CEO of Matador, a full-service content production company with offices in New York and Los Angeles.

Jay received his MBA from Wharton and holds a BA from the University of Pennsylvania

Charles P. Fulford, III

Charles Fulford is a Founder of Pinhook and leads all brand, packaging and marketing efforts. He is also Executive Creative Director of Elephant, a digital agency providing strategy, marketing, design, and technology services to Fortune 100 companies such as Apple and Goldman Sachs.  

Charles majored in Environmental Sciences with a minor in Studio Art while at the University of Virginia.

McMahon & Hill / Bourbon Lane Stables

McMahon & Hill is a full service bloodstock agency, founded in 2001. Mike McMahon and Jamie Hill both hail from notorious horse racing families and, together, have developed several of successful partnerships related to thoroughbred horse racing, including Bourbon Lane Stable and the Spruce Lane Pinhook. Their clients have raced, bred, and/or owned 245 stakes horses, including 75 graded stakes horses. Through Bourbon Lane Stables, McMahon & Hill identify the horses featured on each release of Pinhook, and shepherd all of the brand’s relationships with the thoroughbred industry.

Castle and Key Distillery

Nestled on 113 acres of rolling hills in a castle that holds more than a century of distilling history, Castle & Key distills, ages, blends and bottles Pinhook under the direction of Pinhook Master Taster Sean Josephs.