INTRODUCING

Pinhook —

Artist Series

Whiskey is an inspiring muse and we see the process of distilling, blending and proofing as a true art form.  The Artist Series celebrates the individuality and artistry of each bottling by commissioning an image by a renowned artist, inspired by the whiskey and the story of how it came to be.

Artist Series Release No. 1

Accidental Marriage

by Danica Novgorodoff

Artist Series Release No. 1

Accidental Marriage

by Danica Novgorodoff

The first release in the Artist Series, “Accidental Marriage,” was created by chance when two of our Rye True Single Barrels — each ‘betrothed’ to separate stores — were inadvertently blended together. We were about to chalk up the barrels to bad luck until we actually tasted the mix up. What started as disappointment quickly shifted to wide eyes and big grins. The most delicious accident in Pinhook’s history had just kicked off a brand new series of releases. We commissioned Kentucky-based artist Danica Novgorodoff to make an artwork inspired by this creation story; her evocative watercolor is featured on the label.

Style

Straight Rye Whiskey

% Rye

95

% Malted Barley

5

% Corn

0

Proof

113

Release Date

November 2020

Barrels

2

Bottles

426

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Artist Series Release No. 1

Accidental Marriage

by Danica Novgorodoff

Artist Series Release No. 1

Accidental Marriage

by Danica Novgorodoff

Danica is a graphic novelist, painter, illustrator, graphic designer, and writer from Louisville, Kentucky. She currently resides in New York and is a marathon runner when she's not traveling the world.

"When approached by Pinhook, I’d been doing a lot of botanical drawings lately (working on a picture book about a scientist / botanist / explorer / geologist from 1800), and thinking about the hybridizations of species and taxonomy... the marriage of different species that had been distinct for millions of years, because the wind blew some spores in a certain direction. There's an accidental marriage!"

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Artist Series Release No. 2

Whiskey Nicking

by Nicholas Blechman

Artist Series Release No. 2

Whiskey Nicking

by Nicholas Blechman

Bourbon and rye have such distinct flavor profiles and we were intrigued to experiment with blending our custom Kentucky bourbon and rye mashbills together in the hopes that we could find a marriage that was more than the sum of its parts. We set out to create a 6 barrel blend, but with no preconceived notion of a specific proportion of bourbon to rye or vice versa. In order to make the blending process manageable, we limited ourselves to 7 barrels of bourbon and 6 barrels of rye, although even that number gave us 1,716 possible combinations. After playing around with various ratios, we discovered that the most complexity and balance was found with an equal number of barrels of bourbon and rye. Once we honed in on the ideal ratio we blended numerous iterations, searching for the perfect combination of 3 and 3 and then set out to find the proof that best showcased our two favorite blends. 112 proved to be the magic number.

Style

A blend of Kentucky Straight Bourbon 

and Rye Whiskeys

Release Date

November 2021

Barrels

6

Bottles

1,476

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Artist Series Release No. 2

Whiskey Nicking

by Nicholas Blechman

Artist Series Release No. 2

Whiskey Nicking

by Nicholas Blechman

Nicholas Blechman is a New York-based art director, illustrator, and designer. Formerly the Art Director of The New York Times Book Review and The Times op-ed page, he is currently the Creative Director of The New Yorker.

Since 1990 he has also published, edited, and designed the political underground magazine NOZONE, featured in the Smithsonian Institution’s Design Triennial. His illustrations have appeared in GQ, Travel + Leisure, Wired, and The New York Times. In 2012, Blechman won the Rome Prize in Design at The American Academy In Rome, where he created a Food Chains, an illustrated blog  for The New York Times. He co-authors “One Hundred Percent,” a series of limited-edition illustrated books, with Christoph Niemann. The latest in this series, "Conversations",  will be published in 2017.

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Artist Series Release No. 2
Coming 2021
Artist selection in process
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